Publishing Program

How It Works

When seeking out publishing partners, Chefs Press looks for two key things: First, a publishing partner must have quality content that can be used to create a truly great cookbook. Second, a partner must have the resources and the commitment to help make the product a success.

Like any business venture, part of the commitment that’s needed is a financial one. Though Chefs Press is wholly responsible for funding the development, design, production, printing, and marketing of a title, we do ask our publishing partners for an up-front commitment to purchase a minimum number of copies upon publication and within the first 12 months of the book’s life. The minimum commitment needed varies according to the size of the book being created.

Our publishing partners give us a baseline commitment at the outset, by they also stand to gain financially from the sale of the cookbook and related products. All publishing partners are able to purchase as many books as they wish at 50% off the list price. Many partners choose to create a new revenue stream by offering the book at their various restaurants and retail locations. In addition, partners have a royalty interest in all sales made to other accounts.

Sales

Like the other aspects of book creation, sales is a collaborative effort. Chefs Press utilizes a national distribution network that includes Barnes & Noble, Amazon, and major wholesalers such as Baker & Taylor, Ingram, and Follett. We also have access to buyers for retail food outlets, independent bookstores, and specialty food, wine, and agricultural associations. Once the content is created and designed, a variety of formats and markets become available for possible sales. As print versions, we can create hardcover, paperback, and custom editions. Electronically, we can create e-Books, DVDs, and interactive online versions. There are also potential markets for foreign languages, serialization, and specially licensed editions.